Experience


Education

Pace University, Lubin School of Business                                                                       New York, NY
Bachelor of Business Administration, Marketing; Pre-Law Minor                                                2015

  • Leadership: Vice President of Pace University Law Society; Treasurer of the Pace University Mock Trial Team

  • Honors: Dean’s List

  • Study Abroad: International Field Study of European Marketing in Brussels and London

Experience

AlphaSense                                                                                   New York, NY
Events Marketing Manager                                                                                          April 2018 – Present

  • Overhauled the events strategy, creating a Lunch and Learn program, producing branded happy hours with clients and prospects, and hosting C-Suite dinners to establish AlphaSense as thought leader in the industry

  • Implemented protocols to automate events, ensuring events can be run from anywhere by anyone wishing to hold an event

  • Built a decision matrix to determine criteria required to attend trade shows, cutting shows attended by 15% and increasing ROI by 78% 

  • Craft all communications surround the event including invites, emails, direct mailers, and phone calls

  • Execute events across the United States and Europe both remotely and on-site when needed

SA Baxter Architectural Hardware                                                                                   New York, NY
Marketing Director                                                                                             September 2017 – Present

  • Manage budgets and teams for print, digital, and event marketing in the US and UK markets

  • Direct a company-wide rebranding initiative and organize the rollout of the new style guide, website, and printed collateral

  • Form marketing and design partnerships with industry leading designers, increasing revenue by 97%

  • Execute pop-up events in showrooms across the US and UK, collaborating with other brands and media partners

  • Produce window displays in the US and UK showrooms to promote upcoming product launches

  • Created award-winning advertisements that ran in publications such as Architectural Digest, World of Interiors, and Home and Garden

 

Poken                                                                                                                                                  New York, NY
U.S. Marketing Manager                                                                                        July 2016 – August 2017

  • Build multi-channel content plans and produce content marketing materials including blog posts, case studies, white papers, etc.

  • Create and manage budgets for marketing initiatives including events, campaigns, and marketing programs

  • Implemented an SEO and marketing automation program, promoting the Poken brand through SEO and PPC advertising

  • Construct email marketing campaigns for Poken’s global marketing and sales teams

  • Preparation and execution of marketing and trade show events

  • Write press releases partnerships and upcoming initiatives

 

webportalis PR Network – beautypress                                                                           New York, NY
Director, Marketing and Events                                                                        January 2015 – July 2016

  • Prepared media reports, created strategic marketing plans, and wrote press releases for both clients and webportalis

  • Created a nationwide bi-monthly product review which is sent to 20 influential bloggers and guarantees brand coverage

  • Planned and executed events in New York, LA, and Las Vegas, attended by lifestyle brands, press, bloggers, and high-end retailers

  • Authored domestic and international business development partnerships, increasing live event revenue by 35%

  • Built event partnerships that provided food and beverage from companies such as Le Pain Quotidien, Yellow Tail, and Daily Greens

  • Promoted from PR Consultant & Events Manager to Director of Marketing and Events within 11 months of joining the team

ATD Productions                                                                                                                             New York, NY
Production and Marketing Manager                                                                  March 2014 – July 2016

  • Collaborated on a rebranding when kayneLIVE merged with ATD, including company name, a website makeover, and logo design

  • Produced content marketing collateral including case studies and email campaigns

  • Scheduled and oversaw 100+ team members for large-scale production events

  • Managed pre-production operations and warehouse logistics in preparation for events

  • Instituted new budgeting procedures, increasing net profit by 14%

Community Service

Mighty Mutts and Ollie’s Place, Training Volunteer                                                    New York, NY 

  • Work with and train foster dogs to ensure that they are adopted into fitting homes

Heritage of Pride, Production Volunteer                                                                            New York, NY

  • Managed production logistics of the 2014 - 2017 Pride Parades in conjunction with YAHOO! to promote diversity in the workplace

Skills

  • Microsoft Office, iWork, Meltwater Media Monitoring, MailChimp, Constant Contact, Adobe programs, HubSpot, and Bizible

  • Intermediate knowledge of American Sign Language

  • Basic working knowledge of the French language

  • Currently learning Hebrew

  • Licensed search engine marketer